Today Virgin Voyages, a new cruise line from Richard Branson's Virgin Group, cut steel on their first ship.  The ceremony, which took place at the Fincantieri Shipyard in Genoa, Italy represents the brand "becoming real", as up to now the very real effort to create Virgin Voyages has been planning and marketing without the tease of an actual ship.  Now, Hull 6287 (the name of the first Virgin Voyages ship... [click through for a video of the ceremony and more]

Virgin Cruises, started by business magnate and philanthropist Richard Branson, promised today in Miami to deliver "innovation and experiences" and that the company will now be known as Virgin Voyages, having placed an order with Fincantieri for three new vessels.